Website advice, in my opinion

When someone arrives at your website, you want them to do something. If your website is about ecommerce, you want them to buy something. If it’s a blog, you want them to leave a comment and click your share button. These are all good things for your business plus …

more ...

Analytics Reporting and Monitoring Deliverables

The following are deliverables for analytics reporting and monitoring. These deliverables are critical to help inform the progress of your program, the performance impact of initiatives, and the identification of improvement opportunities.

Monthly/Quarterly Reporting

Regular SEO reporting is critical to an SEO program. It helps provide insight into the …

more ...

Why Brand Initiatives Fail

It's hard to pinpoint why brand marketing programs fail these days. There are a number of reasons and factors. Whenever a marketing campaign or program initiative ends, the team should hold a post-mortem meeting to discuss the learnings and successes of the program. This can help bring to light issues …

more ...

The Benefits of Stock Market Investing

Many savers fed up with risible rates of return on their cash are being tempted to invest in stock markets instead. You can invest in stocks yourself by buying individual stocks or stock mutual funds, or get someone else to do it for you. Investing in stocks has its perks …

more ...

Analysing your Target Market

Large corporations with big budgets routinely conduct market research to see if it’s worthwhile to launch a new product or service. The good news is that gauging customer sentiment doesn’t need to be expensive. There are plenty of informal ways to figure out whether there’s potential demand …

more ...

Questions for Questionnaires

The process of writing questions is fun, and well-written questions can quickly engage the interest of the participants. Competition develops among the question writers to see who can come up with the cleverest or most interesting questions. Given our biases toward more information, a game of “Wouldn’t it be …

more ...

Golden Rules for Interviews

There are three golden rules when attending interviews. Following these rules will give you a better chance of getting that job. We all have something we would prefer the interviewer didn’t linger over. For some it may be time spent unemployed; for others it may be something in their …

more ...