Analysing your Target Market

Large corporations with big budgets routinely conduct market research to see if it’s worthwhile to launch a new product or service. The good news is that gauging customer sentiment doesn’t need to be expensive. There are plenty of informal ways to figure out whether there’s potential demand …

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Questions for Questionnaires

The process of writing questions is fun, and well-written questions can quickly engage the interest of the participants. Competition develops among the question writers to see who can come up with the cleverest or most interesting questions. Given our biases toward more information, a game of “Wouldn’t it be …

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The Benefits of Breast Feeding

Breast-feeding is a natural process, but it doesn’t always come easily and I sympathize with women who struggle with it. However, I know that getting good support and giving yourself time to get the hang of breast-feeding can help you succeed and enjoy it. You may find you get …

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Sustainable Agriculture

It is exciting to see new entrepreneurs coming up with new ways of growing food. I have listened to people explain the efficiency of insect farming and I am sure that indoor vertical farming will have a place. I can see a market for in-vitro meat, and have been fascinated …

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Choosing a Book Keeping System

If you've set up your own business, you may be in the position now of determining which is the best book keeping system for your business. You have your product offering, you chose your entity, and you launched your marketing campaign. You’re not done yet, though! Most people forget …

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Golden Rules for Interviews

There are three golden rules when attending interviews. Following these rules will give you a better chance of getting that job. We all have something we would prefer the interviewer didn’t linger over. For some it may be time spent unemployed; for others it may be something in their …

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Red Flags for Investment Fraud

Fraudsters and scam artists use an arsenal of tricks to separate you from your cash. Here are some red flags that may signal potential problems with a product or security, including investment frauds and scams:

Investments with high guaranteed returns with little or no risk

Claims of huge gains with …

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Is Money the Root of All Evil?

Is money the root of all evil? Is it true that having money will somehow turn you from a good person into a bad one. It will corrupt you. A related myth is that if you have a strong desire to have money, then that must mean that you are …

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