Allow me to pause for a moment to say that the mainstream and trade media are still important components of a great public relations program. On my blog and on the speaking circuit, I've sometimes been accused of suggesting that the media are no longer relevant. That is not my …

When should you use a Hull marketing agency? The short answer is when you need help with some aspect of your marketing that you dont have the time or skills to complete.

Tight budgets, small teams, and lack of marketing knowledge are common for small organizations.

A key skill set …

There’s a reason teachers are always telling students to sit up straight: when we slouch or hunch over, we impair blood flow to the brain, clouding our thinking and making it more difficult to concentrate. Sitting up straight and tall, on the other hand, has been shown to make …

To put it simply, branding is a result. This result is what your products, services, or company have created in a customer's mind and how they perceive you. It is that gut feeling in everyone whenever they see your company's name in any product or service you offer. Many a …

How do publics and journalists who see celebrities as deserving their renown measure celebrity merit? Entertainers—­singers, dancers, andactors—­offer a better route to answering this question than other kinds of celebrities because their abilities seem especially resistant to objective appraisal. This was especially the case in the nineteenth century …

Our sensory impressions are an important part of the content of our thoughts. We also prefer certain sensory impressions to others. Which ones we prefer varies for different people, but a large number of people prefer visual impressions for (internally) thinking about or (externally) experiencing the world. Discussing mental health …

Encouraged by the increased availability of relevant materials, software, and hardware—in particular cheaper, user-friendly printers—hobbyists, craft producers, and small businesses are also starting to print firearms, but from polymer. In early 2013, Defense Distributed produced the first functioning 3D-printed firearm, the ‘Liberator’ handgun. Except for a metal firing …

Many of these dynamics are seen on a smaller scale in the town of Moramanga, Madagascar. A small urban area on the road between the capital Antananarivo and the main port city of Toamasina, Moramanga was one of the main areas of nationalist insurrection in 1947, as well as the …

In 2014 the UK government hosted an international conference on the illegal wildlife trade, including in ivory and rhino horn. It concluded that, in addition to increased law enforcement and the reduction of global demand, engagement with local communities was key to combating trafficking.

In Africa, poaching dynamics can vary …

It is very common to have joint pain, stiffness, or swelling that doesn’t meet any of the diagnostic criteria for RA. When this happens, many rheumatologists will tell you that you have early RA, meaning that you will likely go on to develop the disease if you don’t …

When someone arrives at your website, you want them to do something. If your website is about ecommerce, you want them to buy something. If it’s a blog, you want them to leave a comment and click your share button. These are all good things for your business plus …

The following are deliverables for analytics reporting and monitoring. These deliverables are critical to help inform the progress of your program, the performance impact of initiatives, and the identification of improvement opportunities.

Monthly/Quarterly Reporting

Regular SEO reporting is critical to an SEO program. It helps provide insight into the …

It's hard to pinpoint why brand marketing programs fail these days. There are a number of reasons and factors. Whenever a marketing campaign or program initiative ends, the team should hold a post-mortem meeting to discuss the learnings and successes of the program. This can help bring to light issues …

We loved our little old farmhouse, set in the woods, my first garden. A charming nest of creativity. Plays, movies, poems, calligraphy, books, even my performing literary magazine (The Art Garden) was hatched there. Crystals amplified our energy. Pure streams of belief in creation flowed. Aiminium windows are considered very …

A mess has a visceral effect, doesn’t it? Monday morning, I ground my coffee, filled the coffeemaker with the ordinary amount of water, went into the kitchen to cook the oatmeal and returned to an unsettling sight: bulging sopping grounds overflowing the basket, spilling onto the counter and clogging …

There is a general principle in Neuro Linguistic Programming that advocates the quest for a ‘richer perceptual map’ of the world. This involves developing multiple perspectives regarding an object of interest and building a collection of conceptual frames of reference through which we can consider reference objects. Dilts (1998) calls …

During a long holiday in the UK with my extended family, I helped out a lot with DIY on an old house my cousin had bought in Surrey. The walls were terrible and needed a full plaster to make them smooth enough to paint. Whilst this warranted getting a professional …

The USDA Food Guide Pyramid was introduced in 1992 to help promote healthy nutrition. Its intent was to help consumers choose the proper foods for maintaining a healthy diet by providing a visual image of dietary concepts. The pyramid aimed to promote a diet that incorporated adequate amounts of protein …

The wedding team plays an important role in ensuring that the big day runs smoothly. Members should know you well, and the key players - the best man, bridesmaids and ushers - should be chosen carefully.

Be practical about the character traits of those you are considering. Are they able to handle …

Many savers fed up with risible rates of return on their cash are being tempted to invest in stock markets instead. You can invest in stocks yourself by buying individual stocks or stock mutual funds, or get someone else to do it for you. Investing in stocks has its perks …

We all want to be happy. However, whether you’ve lost a loved one, been through a relationship break up, experienced a career setback or simply felt that happiness was perpetually just out of reach, happiness can often seen unattainable.

One way to think of happiness is as an equation …

Large corporations with big budgets routinely conduct market research to see if it’s worthwhile to launch a new product or service. The good news is that gauging customer sentiment doesn’t need to be expensive. There are plenty of informal ways to figure out whether there’s potential demand …

The fact that you can to mix various colors, textures, and types of glasses together is what makes glass projects so interesting and unique. But don’t forget that you can also create a wonderful stained-glass or warm-glass project using just clear, smooth glass. For each technique in this book …

While many explosions are natural, I'm interested inhuman-made explosions — the discoveries that enable them, the people who made the discoveries, and the consequences for good and ill. Not just the who, when, and why but also the how. How did Chinese alchemists come to create black powder? What accidents led …

The process of writing questions is fun, and well-written questions can quickly engage the interest of the participants. Competition develops among the question writers to see who can come up with the cleverest or most interesting questions. Given our biases toward more information, a game of “Wouldn’t it be …

Breast-feeding is a natural process, but it doesn’t always come easily and I sympathize with women who struggle with it. However, I know that getting good support and giving yourself time to get the hang of breast-feeding can help you succeed and enjoy it. You may find you get …

It is exciting to see new entrepreneurs coming up with new ways of growing food. I have listened to people explain the efficiency of insect farming and I am sure that indoor vertical farming will have a place. I can see a market for in-vitro meat, and have been fascinated …

If you've set up your own business, you may be in the position now of determining which is the best book keeping system for your business. You have your product offering, you chose your entity, and you launched your marketing campaign. You’re not done yet, though! Most people forget …

There are three golden rules when attending interviews. Following these rules will give you a better chance of getting that job. We all have something we would prefer the interviewer didn’t linger over. For some it may be time spent unemployed; for others it may be something in their …

Fraudsters and scam artists use an arsenal of tricks to separate you from your cash. Here are some red flags that may signal potential problems with a product or security, including investment frauds and scams:

Investments with high guaranteed returns with little or no risk

Claims of huge gains with …

Camping is an outdoor activity involving overnight stays away from home in a shelter, such as a tent or a recreational vehicle. Camping can have a positive impact on the entire family. We all know camping is a fantastic activity, providing hours of enjoyment and a welcome opportunity to connect …

Is money the root of all evil? Is it true that having money will somehow turn you from a good person into a bad one. It will corrupt you. A related myth is that if you have a strong desire to have money, then that must mean that you are …